Sea Lux
Sea Lux is a premium seafood brand that offers high-quality products and was originally focused on wholesale distribution. When I started working with this brand, their social media presence was at zero. There was no audience, no content direction, and no communication with end customers.
My Role
I was responsible for developing the content strategy and managing social media content. My work focused on repositioning the brand, improving visual communication, and building a connection with end customers. I worked on creating content that supports both awareness and customer engagement.
What I Did
I built a content strategy focused on product presentation, lifestyle content, and trust-building. The key direction included simple and appealing food content, quick meal ideas and easy recipes, product-focused videos highlighting quality, and consistent visual style to build brand recognition.
I created short-form videos and managed content that connects the product with real everyday use. The focus was not just on showing seafood, but on making it desirable, accessible, and easy to understand.
Process
The process was focused on repositioning the brand from wholesale to retail through content. I developed ideas that make the product relatable and easy to understand for everyday customers.
Content production emphasized visual appeal, simplicity, and consistency. Each piece of content was designed to support brand recognition and guide customers toward visiting the store.
Results
The results were achieved within the first month. The account grew from zero to over 500 followers organically. Monthly content reach consistently stays above 100,000 views.
Audience engagement increased steadily, showing strong interest in the brand. More importantly, the brand became recognizable, and customers started coming to the new retail store after seeing the content online.
