SGA Immigration
Spartak Gabroshvili is an Immigration Consultant and Paralegal based in Canada, specializing in PR applications and immigration services. When I started working with this brand, the Instagram account had zero audience. There was no content strategy, no positioning, and no visibility online.
My Role
I was responsible for developing the content strategy and creating structured video content. My work focused on building visibility, establishing authority, and improving communication through social media. I worked on positioning the brand clearly and creating content that supports trust and engagement.
What I Did
I developed a content strategy focused on high-impact short-form video. The key focus was strong hooks that immediately grab attention, real-case storytelling to build trust, simple explanations of complex immigration topics, and clear positioning as an expert.
I created structured video content designed to be both engaging and informative. Each video was built to stop the scroll, deliver value, and create trust with the audience.
Process
The process focused on creating content that balances attention and credibility in a sensitive niche. I developed ideas based on real cases and common questions to make the content relatable and clear.
Each video was structured to provide value quickly while maintaining a professional tone. The content was designed to guide the audience from awareness to trust and inquiry.
Results
The results were achieved within the first month. The account reached over 600,000 views organically. From zero audience, the content quickly gained visibility and engagement.
More importantly, the content converted into real business results. Within the first month, three clients signed and paid for services directly through Instagram. No paid advertising was used.
